Strategic Branding Analytics

Connect with your Audiences and Build Trust through Data Analysis

A different world requires distinctive approaches.

Brands and organizations that do not have a strong digital presence or an excellent reputation aligned with their values reduce their competitiveness against competitors.

Create a Powerful Digital Presence

Transform Your Brand with a Customized Strategy

We help strengthen your brand image through strategies aligned with your values and target audience expectations

Boost Your Brand with Strategic Branding Analysis

Effective Communication Between Brands and People

Strengthening Brand Image

Strategic branding analytics creates a solid and coherent brand image that resonates with the target audience.

Improving Public Perception

Through detailed analysis, this service identifies and cultivates aspects of the brand that enhance public perception and reputation.

Identifying Trends and Opportunities

Analyzes the digital environment to identify emerging trends, allowing the company to stay ahead and capitalize on market opportunities.

Data-Driven Decisions

Provides valuable insights based on real data to support branding and communication decisions, reducing uncertainty and avoiding miscommunication.

Increasing Competitiveness

By better understanding the digital landscape and audience expectations, organizations strategically position their messages, enhancing their competitiveness.

Strengthen Your Brand with Geotrends

Communicate with Accurate and Strategic Data

We are
social media...

36.7 M active users on social media [+9.6%], equivalent to 70% of the Colombian population

3.5h: Social media

New users: 3.2 millones

How Do They Discover Us?

Primary Channel

Main channel for brand research:
• Social media [65.8%]
• Search engines[53.3%]
•Corporate websites [39.7%]
Visited a corporate website in the past 30 days [58.2%]

Ads en social media

Voz a voz

Website de la marca

Busqueda de motores

Coments social media

Ads en sitios web

Ads en apps móviles

Portafolio

Benefits of Strategic Branding Analytics

Figures that Back Our Commitment

Better understanding of the customer
0 %
Brand reputation
0 %
Benchmarking
0 %
Increasing brand presence
0 %
Collection and analysis of consumption
0 %
Crisis managemen
0 %
+ 0

Projects with digital environment analysis

+ 0

Communication strategies implemented

Social listening with sentiment analysis

Advisory for political campaigns at the legislative, municipal, gubernatorial, and council levels.

Join the Data Revolution Contact Us

Start your journey to success with Geotrends today

Clients Who Are Part of the Geotrends Family

Real Companies, Real Results – The Power of Analytics at Your Fingertips

Do you have questions about data analytics?

Clear up all your doubts about data analytics and geospatial techniques with professionals

What exactly is the Strategic Branding Analytics service?

It is an innovative approach that combines detailed analysis of the digital environment and communication trends to develop effective branding and communication strategies. It focuses on strengthening the brand image and ensuring that the message is consistent and resonant with the target audience.

This service helps your company by identifying opportunities to improve your online presence, optimizing communication with your audience, and strengthening your brand image. This translates into better public perception and deeper engagement with your audience.

We analyze a wide range of data, including online consumer behavior, social media interactions, market trends, as well as your competitors’ digital presence, to offer customized strategic recommendations.

Results depend on several factors such as the starting point of the current digital strategy, the target market, and the intensity of implementation of the recommended strategies. However, many clients begin to see tangible improvements within the first 3 to 6 months.

Yes, our Strategic Branding Analytics is customized to fit the specific needs and goals of each company, regardless of its size or sector. We work with startups, SMEs and large corporations in a variety of industries.

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It's time to become an expert in Geospatial and Data Analysis